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London 'has gone too far' on Games sponsorship

London 'has gone too far' on Games sponsorship
London "has gone too far" in defending the exclusivity rights of Olympic Games sponsors, according to the man who first developed the sponsorship programme.

Michael Payne, a sports marketing executive who came up with the Olympic Partner programme in 1983, told the Independent: "There is no question in my view that the controls and protections have gone too far when it is starting to suffocate local street traders and I don't think that is necessarily what the Olympic sponsors are looking for."

Green Box: London 'has gone too far' on Games sponsorshipClick to open

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