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New research shows increasing numbers of young workers under ‘extreme housing pressure’

London First

3 min read Partner content

Major sectors of London’s economy could find themselves unable to recruit young people as increasing numbers of workers living in London face “extreme housing pressure”.


The new research, commissioned by the business-backed Fifty Thousand Homes campaign and conducted by the Centre for Economics and Business Research, identifies shows that major pain is imminent for the creative, arts and entertainment sectors.

According to the report, “extreme housing pressure” occurs when workers have to pay 60 per cent or more of their income to rent a studio flat.

If trying to rent an outer London studio (as a 22-29 year old):

  • People working in arts, entertainment and recreation hit extreme housing pressure this year

  • Admin staff will come under extreme housing pressure by 2023, placing pressure on employers across all sectors

  • Nurses in 2024

  • Manufacturing 2026

  • Teachers in 2027

  • Legal and accounting staff 2030

  • Advertising staff 2035

  • Tech City/software coders 2035

Shop assistants and those working in catering are already living under “extreme housing pressure”.

The research also shows that owning your own home is becoming an increasingly distant prospect. By 2025, it will take 20 years to save a 10 per cent deposit for an inner London property, and over 12 years for an outer London property.

According to Will Higham, Campaigns Director of London First (one of the organisations behind the Fifty Thousand Homes campaign):

“These figures should be a wake-up call. Fixing the housing crisis is an urgent priority, and all of the mayoral candidates must plan now to ensure they hit the ground running. If they don’t take urgent action, businesses, hospitals and schools won’t be able to hire the right staff and London will start to lose out to overseas competitors.”

Jo Valentine, Chief Executive of London First, said:

“We want the next mayor to wake up every day and put housing as their top priority. London needs to double its housebuilding to 50,000 new homes a year in order to meet demand – without it, whole sectors of London’s economy will suffer.”

The findings are being published as major business leaders, including Sir Martin Sorrell of WPP and Sir George Iacobescu of Canary Wharf Group, have written an open letter to mayor candidates, calling for swift action by the next mayor.

Notes:

Fifty Thousand Homes is a business-led campaign to double housebuilding in London to at least 50,000 homes a year by the end of the next Mayoralty in 2020, in order to protect and enhance the capital’s competitiveness as a global city.

The campaign coalition includes over one hundred business leaders, along with the support of London First, CBI London, FSB London, Shelter, and others.

For business in London to continue to flourish we must build far greater numbers of homes to accommodate a growing workforce. The campaign’s aim is to ensure that the Mayoral candidates have credible and deliverable housebuilding plans and for the new Mayor’s housebuilding plan to then be implemented.

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Connecting Communities

Connecting Communities is an initiative aimed at empowering and strengthening community ties across the UK. Launched in partnership with The National Lottery, it aims to promote dialogue and support Parliamentarians working to nurture a more connected society.

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