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‘Attractive pedestrians’ blamed for car crashes

Institute of Advanced Motorists

1 min read Partner content

Children, mobile phones and ‘attractive pedestrians or passengers’ are among the causes of car accidents where the driver is distracted, according to new research.

The Institute of Advanced Motoristssaid 9% of drivers they surveyed admitted to crashing their cars because they were distracted. 4% said that someone was injured in the crash.

At 11%, men are nearly twice as likely to crash because of a distraction than women (6%).

The IAM/Vision Critical survey, which polled nearly 1,500 regular UK drivers aged 18 years and over, also found that of the 500 divers who admitted to having a near miss, almost one in five (18%) then went on have a crash.

The most common distractions are children in the car (29%), changing the radio channel (27%), back seat drivers (26%), mobile phone use (24%) and sat nav use (15%).

14% of drivers said “attractive pedestrians, drivers or passengers” had distracted them.

The most crash-prone drivers come from London and the South East, where 14% of drivers admitted to distraction crashes.

The lowest crash rates are in Wales (3%), Yorkshire and Humber (4%) and South West England (5%),

IAMchief executive Simon Best said: “If you think you can multitask and drive then think again. Using mobile phones and other distractions were a factor in more than one hundred deaths on our roads last year, every one of them avoidable.”