New campaign manager tackles climate emergency
2 min read
The timber industry is taking on the climate emergency with a new campaign manager and a new focus.
Wood for Good, the timber industry’s campaign for the use of wood in design and construction, welcomes Sarah Virgo as the new campaign manager. Sarah will lead the campaign, which focuses on the benefits of wood as a low-carbon material, taking the helm from Christiane Lellig.
Sarah said: “This is an exciting time to join the campaign and instil the message of how wood contributes to low carbon in the built environment. It is a message from the timber industry that there are readily available solutions and I look forward to spreading the word.”
Sarah is an experienced marketer and digital communications professional and is a member of Scotland’s 2050 Climate Group Young Leaders Programme. She will be based at Confor’s offices on George Street in Edinburgh.
Christiane Lellig was campaign manager from May 2016 and pushed the agenda for increasing the use of wood in homes, successfully reaching architects and construction professionals throughout the UK.
Christiane said: 'It has been an honour and a pleasure to work with colleagues across the timber industry, as well as many inspiring architects, engineers and developers. Timber offers a great opportunity to create a net zero environment and should be embraced by any built environment professional.
“It's important to understand how this natural material can be used, how it behaves in different contexts and to develop the skills to design and build with wood. With the right installation and maintenance, timber buildings and joinery can last for centuries.”
Christiane will continue championing sustainability in construction through other projects and remains on hand to offer consultancy support to Sarah.
