Jessica, Jenson and Rory return for new Santander UK campaign
Santander UK has followed up its 1|2|3 Current Account and Credit Card campaign from March with a new integrated campaign featuring brand ambassadors Jessica Ennis-Hill, Jenson Button and Rory McIlroy.
Santander’s March campaign showed Jessica, Jenson and Rory surprising members of the public in and around their homes to promote the benefits of the 1|2|3 Current Account and 1|2|3 Credit Card.
The new campaign picks up where the last left off, but this time it’s the ambassadors who are paid a surprise visit by the same people they met last time, continuing their conversation about the benefits of banking with Santander. All the main protagonists are put together throughout a broad range of media, building a very clear and consistent story for the audience.
The new campaign features four new TV ads – Jessica features within both the 1|2|3 Current Account and 1|2|3 Credit Card executions to hear how customers are benefiting from both cashback and interest; Rory returns to find out just how easy it is to switch to Santander, and Jenson is on hand to be told about a brand new Santander Mortgage proposition under the banner of ‘FREEDOM’.
TV breaks on Sunday 15 September with cinema, branch, press, digital, social media and OOH activity live from Monday 16 September. The campaign will be seen nationally for three months with all creative aligning with the TV dialogue between ambassador and customer.
Santander worked with their full agency roster to produce a campaign with real scale and impact. Havas Worldwide London delivered TV, cinema and OOH; Engine developed the branch and digital activity; Hogarth oversaw press whilst supporting the development of the branch and an engaging internal campaign. Media planning and buying was managed by Carat.
Keith Moor, Director of Brand Communications at Santander, said: “The success of the March campaign was phenomenal, delivering strong results against both new business and brand metrics. The 1|2|3 Current Account is now the most famous current account in the market and we are seeing a great reaction amongst customers who hold the account in terms of their expectations and satisfaction.
“The new campaign seeks to capitalise on this success bringing our ambassadors back together with a few familiar faces. It also allows us to build on the creative approach by introducing our new Mortgage proposition, built around the premise of freedom.”
