Kellogg's commits to reducing sugar
Kellogg's sets out how it will play its part in helping the UK reduce its sugar intake.
Across the UK people start their day with a bowl of Kellogg’s breakfast cereal, and we are proud to be able to bring our best to them every day.
Breakfast cereal has long been considered a healthy breakfast choice due to its good nutrition: providing a range of nutrients, vitamins and minerals for a modest amount of calories. Recent calls to reduce sugar intake have focused attention on the sugar content of all foods within the diet, and as a commonly consumed food, breakfast cereals are no exception.
Ready-to-eat breakfast cereals account for a relatively small amount of daily sugar intake. On average, breakfast cereals provide around 6% of daily sugar intake (6% pre-school children, 8% 4-10 year olds, 6% 11-64 years and 5% 65+ years).[1] A bowl of cereal with milk is a leading source of 10 nutrients - bringing essential B vitamins and iron to your breakfast table each morning.
As a company, Kellogg’s
has committed to reducing the sugar content of our foods. This is via reformulation of existing brands and introducing strict sugar targets for new products. We have already made great progress across a range of brands. A recent example is Kellogg’s Bran Flakes, which contains 30% less sugar*, providing the equivalent to 1 teaspoon of sugar in each bowl.
*30% less sugar than the average of other flake based breakfast cereals
1. Bates B et al (2014) National Diet and Nutrition Survey. Results for Years 1-4 (combined) of the Rolling Programme (2008/2009 - 2011/12) TSO, London
