Go-Ahead introduces PayPal across websites and apps
The Go-Ahead Group is the first UK transport operator to introduce PayPal across all of its bus and rail operators’ online customer services.
Customers can now pay for their tickets using PayPal, through the operating companies’ ticketing apps and websites. As part of a broader improvement programme, the collaboration with PayPal — the global real-time payment solution — marks a new level of flexibility and choice for customers.
Verinder Supria, head of customer experience strategy at Go-Ahead said: “Giving our customers more choice in how to pay enables them to seamlessly buy tickets using our apps and websites, in a way that suits them and is essential to building trust in our services. We know every minute counts for many of our customers, so as well as buying tickets with PayPal, we can also give refunds.
“Within the first two weeks of launching, 18 per cent of ticket sales in our rail businesses and 20 per cent in our bus businesses were made using PayPal.”
This partnership with PayPal illustrates Go-Aheads continual investment in customer service technology to build a substantial portfolio of innovative transport apps.
