Scottish Festival Goers Recycle Happy with Coca-Cola Enterprises
Coca-Cola Enterprises Ltd (CCE) brought recycling fun to Scotland this month with its Happiness Recycled initiative at the Royal Highland Show.
The campaign aims to engage consumers in recycling, bringing fun and excitement to the process of disposing empty drinks bottles at the events, through an assortment of interactive bins, games and performers. Visitors were invited to use a giant table football game or test their accuracy with a shooting challenge, when depositing their bottles at the festival.
Reactions were captured on camera, with recyclers collecting their images at the Happiness Bank, a converted shipping container manned by CCE staff and volunteers. The recycling activations were open to a total of 170,000 people attending the Royal Highland Show festival, with several thousand taking photos home in a magnetic frame, as well as receiving recycling themed tattoo transfers. Taking place during National Recycle Week, the activities were also supported by Zero Waste Scotland, who were on hand to offer expert advice about recycling.
Among the visitors at the Royal Highland Show was Richard Lochhead MSP, Cabinet Secretary for Rural Affairs and Environment. After seeing the Happiness Recycled initiative in action for a second year running, Environment Secretary Richard Lochhead commented:
“The benefits of recycling our waste are clear as we work to reduce our carbon footprint. Initiatives like this not only make recycling fun, but actively encourage more people to make greener choices to help protect Scotland’s environment.
“Taking place during the timely period of Recycle Week, the Coca-Cola Enterprises activation most importantly offered people the opportunity to learn more about recycling, helping them to make an active effort to adopt this practice in their everyday routines. Little steps like this will help towards building a better future for all.”
Nick Brown, Associate Director for Recycling, Coca-Cola Enterprises, said:
“The Happiness Recycled activities have once again proved to be very popular with Scottish festival goers. Designed to make consumers feel good about recycling, the campaign aims to incentivise recycling on the move whilst also encouraging people to do more at home. CCE is committed to improving recycling rates across GB by encouraging positive behaviour change in consumers, and we were delighted to once again have the support of Richard Lochhead at the Royal Highland Show.”
Iain Gulland, Director, Zero Waste Scotland, said: “It was great to be able to support CCE’s recycling promotion at the Royal Highland Show during Recycle Week, with advice and support from Zero Waste Scotland staff and volunteers. Our research shows that people really want to recycle and all they need is the right information and facilities, so I would advise anyone who was inspired by the Happiness Recycled stand to go to recycleforscotland.com to check what they can recycle in their local area. There’s information on recycling facilities across Scotland as well as great hints on tips on how to reduce your waste and re-use more often too.”
