Unilever's £34Bn brand value - twice that of Kraft/Heinz - proves 'sustainable capitalism pays' says GMB
Valuation dwarves £16billion Kraft/Heinz who recently launched huge takeover bid.
Unilever’s brand value of £34billion proves the company’s brand of “sustainable capitalism” pays, says GMB.
The valuation is twice that of Kraft/Heinz - £16billion – who recently launched a botched takeover for Unilver.
The company fought off the £115 billion bid, which was driven by private equity investor ‘sharks’ 3G Capital.
Following the bid, Unilever’s share price plunged 7% and the company released an opaque message to the press citing the need for “a comprehensive review of options available to accelerate delivery of value for the benefit of our shareholders”.
Unilever has a proven track record of investment, decent pensions, good working conditions and recognising trade unions like GMB - and their current model is supported by 47% of key shareholders according to a recent survey.
This week GMB wrote to Unilever investors urging them to stop the company embarking on drastic cost cutting measures.
Eamon O’Hearn, GMB National Officer, said:
“The fact Unilver’s brand value is twice that of Kraft Heinz proves sustainable capitalism can make profits for shareholders.
”Companies like Unilever, with a reputation for treating staff with respect, don’t need to embark on slash and burn missions just to maintain margins.
“This is more proof – if it were needed – that treating workers well and recognising trade unions go hand in hand with good business.”
